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Aviation
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Facial Treatments
Foot Massage
Grooming
Hair Coloring
Hair Cutting
Hair Design
Hair Dressing
Hair Styling
Hair Treatment
Make Up
Manicure And Pedicure
Massage Therapy
Media Makeup
Mehendi Designs
Nail Art
Personal Makeup
Professional Makeup
Reflexology
Saree Draping
Skin Aesthetics
Spa and Salon Management
Spa Therapy
Trichology
Competitive Exam
Aptitude Test
CAT Exam
CEED Exam
CMAT Exam
DAT
GATE Exam
GMAT Exam
GRE Exam
IAS
IELTS Exam
IIT JEE Exam
KUAT
Law Exam
LIC Exam
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MH CET Exam
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Accessory Design
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Graphic Design
Industrial Design
Interior Design
Jewelry Design
Landscape Design
Multimedia Design
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Product Design
Video Design
Web Design
Film
Acting And Drama
Advertising
Anchoring
Cinematography
Film Making
Mobile Film Making
Modelling
Music Production
Photography
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Sound Engineering
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Voice Over
Workshop
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Indian Languages
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Online
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Casio
Dholak
DJ
Djembe
Drumset
Flute
Guitar
Harmonium
KeyBoard
Mandolin
Mouth Organ
Music Production
Online
Personal Coaching
Piano
Professional
Sarod
Saxophone
Singing
Sitar
Sound Engineering
Synthesizer
Tabla
Teachers Training
Violin
Professional
11th 12th Commerce
Air Hostess
Architecture Visualisation
Career Coaching
DMIT
Driving
Event Management
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The Secret Behind The Success of Sairat
Posted By
Nitya
I am a Tamil woman living in Pune, Maharashtra. The recent release of the south superstar Rajni’s Kabali had me in a fit of happiness and excitement. As, I sat there in my office gushing about the movie, all my co-workers, Marathi, were all eager to express that he was from “theirs, from Maharashtra”. Each and every single person pointed that he is Marathi. I replied, yes, but he is ours now. He became a superstar in my city, Chennai. But they would not relent because he was originally, “Marathi”.
I sat there wondering about the person from, yes Maharashtra, who got to be so famous that he is known worldwide, today. I started wondering about regional film actors and this got me thinking of Marathi films. Now, even though I rarely watch films, with the exception of Rajnikanth’s films, I have heard about the Marathi movie, Sairat. Now, if you live in Maharashtra, I am sure you have heard about his movie and have even seen it. A movie that has been accepted by non-Marathi speaking audiences and English audiences alike.
Superstars such as Shah Rukh Khan and Salman Khan, might be able to pull audiences into the theater, simply because it is their film, but even then their movies have been known to flop. While audiences love your regular masala films with lots of drama and sentiments
, the people have evolved, just as cinemas. When people go to the movies they want to see a heart wrenching and beautifully told story. It is movies, with beautiful stories such as, Sairat, that have people flocking to see it, whether you speak the language or not. So, it isn’t a question of why people aren’t seeing Marathi films, but rather how can the film industry create such great stories, that it breaks through the language barrier and gains its success and popularity amongst non-speakers as well. At the end of the day, you don’t want just the regional language people watching the film, but people from all over India and beyond to want to see the movie that everybody is talking about. So, forget about making masala movies and start
making movies
that capture human emotions and sentiments realistically and it won’t matter if the movie is Marathi, Hindi, or Telugu. The people will come and they will see it and love it, just like Sairat.
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